ABOUT US

AT THE DEVIATE GROUP WE UNDERSTAND THE WORK THAT GOES INTO BECOMING THE BEST IN THE WORLD.

An athlete in a black uniform and helmet with 'USANA' written on it, snowboarding on ice or snow.

HISTORY

With over two decades of experience guiding elite athletes, we operate at the intersection of sports marketing, brand architecture, content development, and personal transformation. Our work transcends traditional athlete representation — we help talent and brands unlock their full narrative and commercial potential.

A woman sitting on rocks near a lake, wearing a hat, tank top, and shorts, with her hand on her forehead, looking up.

REVENUE GENERATION & BRAND GROWTH

We’ve negotiated and activated over $30 million in career earnings for clients through endorsement deals, partnerships, licensing, and long-term brand strategy.

A cyclist crossing the finish line with arms raised in victory, celebrating as fans cheer and reach out to high-five on the side of the race route.

CONTENT & STORYTELLING

As an executive producer of several sports documentaries, we help athletes shape and share their stories across media platforms, amplifying their voice and influence beyond the field.

A young person surfing on a wave in the ocean.

VENTURE & OWNERSHIP MODELS

We have assisted clients in co-creating and co-owning businesses that reflect their values — shifting athletes from endorsers to equity-holding partners and legacy builders.

A man wearing sunglasses, a beanie, and a winter jacket, carrying a snowboard over his shoulder outdoors.

CULTURAL IMPACT & ADVOCACY

Our work also includes helping athletes find identity and purpose beyond their playing years, guiding them into projects that support wellness, social impact, and entrepreneurship.

A person mountain biking on a rugged trail through a forested area.

STRATEGIC POSITIONING

We consult with emerging and established brands to enter or expand in the sports space — aligning product, purpose, and personality for long-term consumer engagement.

  • Deviate Group Partner Michael Spencer

    Founder

    Michael Spencer

  • Walker Savidge Deviate Group

    Co-Founder

    WALKER SAVIDGE

We have always operated less like a traditional agency and more like a founder-minded strategy group, helping clients and partners architect their next chapter — whether that's launching a brand, leading a movement, or building a meaningful media presence.

FUELING YOUR FUTURE

TAKE YOUR CAREER TO THE NEXT LEVEL

Partner with us to unlock new opportunities, maximize your potential, and build a lasting legacy.

Get in Touch 
testimonials

What our clients say

  • "It's been great having The Deviate Group handle the business side of racing for me, making sure everything is fully sorted and not having to stress."

    — Richie Rude

  • Richie Rude

    "It's been great having The Deviate Group handle the business side of racing for me, making sure everything is fully sorted and not having to stress."