ABOUT US

AT THE DEVIATE GROUP WE UNDERSTAND THE WORK THAT GOES INTO BECOMING THE BEST IN THE WORLD.

HISTORY

With over two decades of experience guiding elite athletes, we operate at the intersection of sports marketing, brand architecture, content development, and personal transformation. Our work transcends traditional athlete representation — we help talent and brands unlock their full narrative and commercial potential.

VENTURE & OWNERSHIP MODELS

We have assisted clients in co-creating and co-owning businesses that reflect their values — shifting athletes from endorsers to equity-holding partners and legacy builders.

CONTENT & STORYTELLING

As an executive producer of several sports documentaries, we help athletes shape and share their stories across media platforms, amplifying their voice and influence beyond the field.

STRATEGIC POSITIONING

We consult with emerging and established brands to enter or expand in the sports space — aligning product, purpose, and personality for long-term consumer engagement.

CULTURAL IMPACT & ADVOCACY

Our work also includes helping athletes find identity and purpose beyond their playing years, guiding them into projects that support wellness, social impact, and entrepreneurship.

REVENUE GENERATION & BRAND GROWTH

We’ve negotiated and activated over $30 million in career earnings for clients through endorsement deals, partnerships, licensing, and long-term brand strategy.